A shaded gravel promenade running between rows of tall zelkova trees down the middle of a city avenue, with benches and traffic on either side

Tohoku, Japan

Sendai

The central promenade of Jozenji-dori, the zelkova-lined avenue that gave Sendai its name as the City of Trees. (掬茶 / Wikimedia Commons · CC BY-SA 4.0)

The largest city of northern Honshu and the capital of Miyagi prefecture, laid out from 1600 by the warlord Date Masamune below his castle on Mount Aoba. Rebuilt after wartime bombing with broad avenues of zelkova trees that earned it the name City of Trees, it is a university and business centre an hour and a half from Tokyo by bullet train, with the Pacific coast on its eastern edge.

Neighbourhoods

  • Sendai Station and the east side
    • First-time visitors
    • Close to public transport
    • Shopping

    The Shinkansen and local lines meet in a large station building of shops and restaurants, with hotels, department stores and offices packed around it. Raised pedestrian decks lead west towards the arcades, and both subway lines stop here.

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  • Ichibancho and the arcades
    • Shopping
    • Best for food
    • Nightlife

    A long chain of covered shopping streets running north from Aoba-dori, lined with department stores, bookshops, cafés and izakaya. The arcades stay busy in rain and snow and form the everyday centre of the city.

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  • Kokubuncho
    • Nightlife
    • Bars
    • Late night

    The city's main entertainment quarter, a grid of bars, clubs, karaoke rooms and small restaurants just west of the arcades. It is loud and crowded after dark, and the area immediately north-east of it is quieter and more residential.

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  • Jozenji-dori and Kotodai
    • Walks
    • Arts and culture
    • Festivals

    The city's showpiece avenue, with a tree-shaded promenade and sculptures down its centre, the Sendai Mediatheque along one side and Kotodai Park at its eastern end. Jazz in September and winter lights in December fill it with crowds.

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  • Mount Aoba and the university quarter
    • History
    • Viewpoints
    • Museums

    The wooded hill across the Hirose River holds the castle site, with its view over the city, the city museum, the international centre and several Tohoku University campuses. Trails and steep roads link it to the river and the centre.

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  • Arahama and the coast
    • Memorials
    • Quiet
    • Sea air

    The flat farmland and beach on the Pacific shore, about twelve kilometres east, devastated by the 2011 tsunami. The gutted elementary school is kept as a memorial, new pine belts have been planted, and the aquarium and port lie a little to the north.

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  • Akiu
    • Hot springs
    • Nature
    • Quiet and residential

    A hot-spring valley in the western hills, within the city limits but about forty minutes by road from the centre. Inns line the Natori River near a gorge and a large waterfall, and craft workshops cluster in the village.

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Things to do

Castle town landmarks

  • Sendai Castlelandmark

    The hilltop site of Date Masamune's castle, where stone walls, a reconstructed guardhouse and an equestrian statue of the lord look out over the city and the sea.

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  • Zuihodenlandmark

    The lacquered and gilded mausoleum of Date Masamune on a cedar-covered hillside, rebuilt after wartime bombing in the ornate Momoyama style of the original.

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  • Osaki Hachimangulandmark

    A black-lacquered shrine of 1607, one of the oldest surviving buildings of the Date era and a National Treasure, reached by a long flight of steps.

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  • Rinnojilandmark

    A Soto Zen temple in Aoba ward on the north-western side of the city, set among wooded slopes away from the busier sights.

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  • Sendai Mediathequelandmark

    Toyo Ito's glass-walled cultural building of 2001 on Jozenji-dori, holding a library, galleries and film archives behind lattice tubes that carry its floors.

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Museums

  • Sendai City Museummuseum

    The city's history museum on the castle hill, holding Date Masamune's crescent-moon helmet and armour and records of the embassy he sent to Rome.

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  • Miyagi Museum of Artmuseum

    A museum opened in 1981 in a building by Kunio Maekawa, holding art of Miyagi and Tohoku from the Meiji period onwards along with paintings by Kandinsky and Klee.

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Parks, the river and the coast

  • Hirose Riverpark

    The clear river that loops around the old castle town, with grassy banks, bridges and riverside paths used for walking and running.

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  • Yagiyama Zoological Parkpark

    The city zoo on a hill south-west of the centre, reached by the east-west subway line, with a view back over Sendai.

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  • Sendai Umino-Mori Aquariumattraction

    An aquarium near the port, opened in 2015 near Sendai Port as the successor to the Marinepia Matsushima aquarium, focused on the waters off Tohoku.

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  • Sendai Arahama Elementary Schoolattraction

    A coastal primary school wrecked by the 2011 tsunami, closed in 2016 and open since 2017 as a memorial and exhibition about the disaster.

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Short trips from the city

  • Matsushimaattraction

    A bay of pine-covered islets about half an hour north-east by train, long counted among Japan's three most celebrated views, with the Zen temple of Zuiganji on the shore.

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  • Akiu Great Fallsattraction

    A waterfall of about 55 metres on the Natori River in the western hills of the city, near the inns of Akiu Onsen and the Rairai gorge.

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  • Yamaderalandmark

    The cliffside temple of Risshakuji in Yamagata prefecture, about an hour west by train, reached by a long stone stairway through cedar woods.

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  • Shiogamaattraction

    A fishing port north-east of the city, known for its tuna auction and its fish market.

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Seasonal events

  • Sendai Tanabata Festival6–8 August

    The largest Tanabata festival in Japan, when the arcades and streets are hung with enormous paper and bamboo decorations made by local shops.

  • Sendai Aoba MatsuriMay

    A spring festival in honour of the Date lords, with traditional dancing and a parade of floats, portable shrines and warriors through the central avenues.

  • Jozenji Streetjazz FestivalSeptember

    A weekend when hundreds of amateur and professional bands play free on pavements, squares and street corners across the centre.

  • Sendai Pageant of StarlightDecember

    Hundreds of thousands of lights strung through the zelkova trees of Jozenji-dori for the weeks before Christmas.

  • Donto-saiJanuary

    A new-year fire festival at Osaki Hachimangu and other shrines, where old decorations are burned and men walk to the fire in loincloths.

Eat and drink

Long-standing places and food districts in Sendai. Hours, ratings and directions come from your maps app, always current.

Sendai classics

  • The beef tongue restaurants at Sendai Stationneighborhood

    A row of gyutan specialists on an upper floor of the station building, grilling thick slices of salted beef tongue served with barley rice and oxtail soup, the dish Sendai invented after the war.

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  • Kokubuncho and the arcade side streetsneighborhood

    Izakaya, seafood counters and ramen shops fill the lanes off the arcades, serving Miyagi oysters, sasakamaboko fish cake and the local sake of the prefecture.

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Markets

  • Sendai Asaichimarket

    A permanent market of about seventy stalls in a lane beside the station, selling fruit, vegetables, fish and pickles, and known as Sendai's kitchen.

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  • The station food hallsmarket

    Stalls and counters inside the station selling zunda mochi, rice cakes in sweet mashed edamame paste, alongside boxed lunches of grilled tongue and seafood.

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Experience Sendai

History

Sendai began as a castle town in 1600, when Date Masamune, lord of a domain covering much of northern Honshu, chose a bluff above the Hirose River for a new fortress and laid out a town below it on a grid. He had fought his way to control of the north as a young man, arriving too late to challenge the unification of Japan, and turned to building instead: a castle without a great keep, a mausoleum for himself on a wooded hill, shrines and temples, and an irrigation canal that brought water into the town. In 1613 he sent Hasekura Tsunenaga across the Pacific and on to Madrid and Rome, one of the few Japanese embassies to Europe before the country closed.

The Date ruled the Sendai domain, one of the largest in Japan, until the Meiji Restoration. In 1868 the domain led the northern alliance that fought the new imperial government in the Boshin War, lost, and was heavily penalised. The castle buildings were dismantled; the town became a garrison and then a prefectural capital, and Tohoku Imperial University, founded here in 1907, made it the intellectual centre of the north.

American bombing in July 1945 destroyed most of the centre. The rebuilt city was given unusually wide avenues, planted with zelkova and ginkgo, which grew into the green tunnels that gave Sendai its nickname. Post-war growth made it the administrative and commercial hub of Tohoku, and the Shinkansen reached it in 1982. On 11 March 2011 the earthquake off the coast sent a tsunami across the flat eastern edge of the city, killing hundreds of residents in Arahama and the farmland behind it; the centre, on higher ground, survived largely intact.

Culture & Customs

Sendai trades on the Date name. Masamune's silhouette, with its crescent-moon helmet crest and eyepatch, appears on souvenirs, manhole covers and festival posters, and his mausoleum, castle site and armour are the city's core sights. The spring Aoba festival revives the domain's processions along with suzume odori, the sparrow dance now performed by hundreds of teams.

The great public event is Tanabata in early August, the largest in Japan, when the arcades are hung with tall bamboo poles trailing streamers of hand-made paper. In September the Jozenji Streetjazz Festival turns pavements over to hundreds of bands, and in December hundreds of thousands of lights are strung through the trees of the same avenue. The rhythm of a student city runs underneath: Tohoku University and several others fill the bars of Kokubuncho and the cafés along the arcades.

Since 2011 remembrance has become part of local culture. Memorial ceremonies are held each March, the ruined Arahama school is kept as a teaching site, and disaster preparedness is taught in schools and rehearsed by employers. Sendai hosted the United Nations conference that produced the Sendai Framework for Disaster Risk Reduction in 2015. People here are often described by other Japanese as reserved and unhurried, and the city is proud of its trees, its rivers and the openness of streets that most Japanese cities lack.

Daily Life

About 1.1 million people live in Sendai, roughly an eighth of the population of Tohoku, and the city keeps growing slowly while the region around it shrinks. Young people arrive from all six prefectures for university and for work, and a good share then leave again for Tokyo, an hour and a half away by train.

The economy is administrative and commercial rather than industrial: national and prefectural offices, the regional headquarters of banks and companies, hospitals, broadcasters, and retail in the arcades and around the station. Universities and research institutes are significant employers, and the port and the airport handle the region's trade. Reconstruction work after 2011 sustained the construction industry for a decade.

Most residents live in flats near the subway lines or in houses on the hills to the west and south, and commuting is by subway, bus or bicycle rather than the long train journeys of Tokyo. Daily life is comfortable and comparatively spacious, with the Hirose River for walking and running, snow light enough to clear quickly, and easy weekend escapes to hot springs and the coast. The concerns are those of northern Japan: an ageing population in the surrounding towns, businesses struggling to hire, and the lasting social effects of the disaster along the shore.

Food

Gyutan, grilled beef tongue, is the dish Sendai is known for across Japan. It was created in 1948 by a Sendai restaurateur, and is served salted and charcoal-grilled in thick slices with barley rice, pickles and a clear oxtail soup. Whole streets of specialists compete, above all on one floor of the station building.

The other signature is zunda, a bright green paste of boiled young soya beans, crushed with sugar and a little salt, spooned over mochi rice cakes or blended into milkshakes; it is the standard edible souvenir. Sasakamaboko, a steamed fish paste cake shaped like a bamboo leaf, is a Miyagi speciality eaten grilled and warm.

The sea supplies the rest. Miyagi is one of Japan's main oyster regions, and oysters from Matsushima Bay are eaten raw, grilled or in a miso hotpot from autumn to spring; tuna comes in from Shiogama, and Sanriku scallops, sea squirt and seaweed from the coast north of the city. Sendai miso, a dark, salty red miso brewed in the castle town since the Edo period, flavours soups and pickles, and the rice of the Sendai plain feeds a strong prefectural sake industry. In autumn the city eats harako meshi, salmon and roe on rice, and in summer beer gardens are set up along Jozenji-dori.

Planning tools

Budget

Sendai is cheaper than Tokyo or Kyoto for rooms and meals but is a business city, so hotel prices rise on weekdays and during conferences, and they jump for Tanabata in early August and the December lights. Set lunches, arcade restaurants and the station food halls keep daily costs low; Shinkansen fares from Tokyo are the largest single expense for most visitors.

Daily Budget Midrange
USD 110–200 (mid-range hotel, gyutan and izakaya dinners, museum entry, day trips by train)
Daily Budget Shoestring
USD 45–80 (business hotel or hostel, set lunches and noodles, subway and local trains)

Book months ahead for the Tanabata week, and check the JR East regional passes if Sendai is part of a wider Tohoku trip.

Best Time to Visit

Late April for cherry blossom on the castle hill and along the river, and May for fresh green and the Aoba festival. Early August brings Tanabata and the biggest crowds of the year, in hot and humid weather. October and November are clear and mild, with autumn colour in the gorges, and December is cold but lit up along Jozenji-dori.

Suggested Number of Days

Two days are enough for the central sights at a reasonable pace. Three to five suit a visitor who also wants the coast, the hot springs in the western hills and a wider loop through Tohoku; festival weeks need extra time because of the crowds.

First Visit
2 days
With Surroundings
3–5 days

Transportation

Two subway lines cross at Sendai Station — the north-south Namboku line and the east-west Tozai line, which climbs to the castle hill and the university — and city buses cover the rest, including a loop service linking the main sights. IC cards work on all of them. Local JR lines run to the coast, to Matsushima and to the airport, and a hire car is useful only for the hills and the countryside.

The castle hill is a steep climb from the river; the subway or the loop bus saves the effort.

Airport & Station Connections

Tohoku Shinkansen trains from Tokyo reach Sendai in about an hour and a half and continue north to Aomori, making the city an easy first stop in the region. Sendai Airport, in Natori about 14 kilometres to the south-south-east, has domestic flights and some international services, with a rail link to the centre in under half an hour. Long-distance buses serve Tokyo and the rest of Tohoku overnight and by day.

Walkability

The centre is flat, orderly and pleasant on foot: the station, the arcades, Kokubuncho and Jozenji-dori sit within a walk of twenty to thirty minutes end to end, much of it under cover or under trees. The castle hill, the mausoleum and the coast are too far and too steep to walk comfortably, and pavements can be icy in January and February.

Safety

Crime is very low and the centre is safe at all hours, with the usual caution about touts and overcharging in a few bars in Kokubuncho late at night. The real hazards are natural: the coast is exposed to earthquakes and tsunami, as 2011 showed, and summer heat and typhoon rain can disrupt transport.

Learn the earthquake drill and note the tsunami evacuation routes signposted near the coast, keep a disaster-alert app on a phone, and decline invitations from street touts in the nightlife district. Check current official travel advice before travelling.

Climate

Milder and sunnier in winter than the Sea of Japan side of Tohoku, and cooler in summer than the inland basins. A cool, damp sea wind called the yamase can hold temperatures down in early summer, and the June rainy season is shorter here than in central Japan.

Summer
warm and humid, generally 25–31°C, with sea breezes and occasional cool spells
Winter
cold but relatively dry and bright, about -1 to 6°C, with some snow that rarely lies long in the centre

Local Customs

Ordinary Japanese manners apply: shoes off indoors and in inns, quiet on trains, queuing at marked places on platforms, and no tipping. Sendai is a student city and its nightlife is relaxed, but noise in residential streets late at night is not welcome. At shrines and the Date mausoleum, visitors bow at the gate, rinse hands at the basin and keep to the paths.

Ask before photographing people at festivals, treat the tsunami memorials on the coast as places of mourning rather than sights, and wash before entering the water at hot springs.

Common Payment Methods

The currency is the Japanese yen. Cards and IC cards are accepted at hotels, chains, department stores and on all public transport, and the IC card also works in convenience stores. Small izakaya, market stalls and older restaurants are often cash only, and cash machines at convenience stores and post offices take foreign cards.